Skyscraper Live — Taipei 101 (feat. Alex Honnold)

Strategic visual planning to secure campaign-grade hero imagery for a global launch.

Role: Visual Campaign Coverage Strategy & Direction (APAC)

The defining campaign image was not guaranteed by the standard capture plan.


Mapping the strongest vantage and directing capture in real time secured the hero imagery for global launch.

Challenge

A live global stunt on Taipei 101 allowed one execution window, restricted access, and no repeat opportunity.

Decision

Mapped the strongest visual vantage in advance, pushed for restricted photographer access, and directed positioning in real time to secure the hero-image opportunity.

  • Selected as a primary platform visual for global promotion

  • Featured in editorial coverage including The New Yorker

  • Deployed across global streaming marketing surfaces at launch




This project reflects my approach to visual campaign coverage, anticipating moments and designing capture strategies that support global marketing narratives.

Outcomes

Anticipating the Defining Frame

Taipei 101 Skyscraper Live — campaign documentation of high-rise exterior climb
Taipei 101 glass facade climb — visual campaign documentation for Skyscraper Live
Behind the scenes filming for Skyscraper Live campaign at Taipei 101
Netflix Skyscraper Live event stage and campaign presentation
Audience and fan engagement during Skyscraper Live campaign event
Outdoor campaign moment captured during Skyscraper Live Taipei 101
A person cleaning windows on a tall modern glass building, with flags of Taiwan and another flag with text.

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