Skyscraper Live — Taipei 101 (featuring Alex Honnold)

Strategic visual anticipation and real-time capture direction securing campaign-grade hero imagery for global launch.

Role: Visual Campaign Coverage Strategy & Direction (APAC)

A live climb on Taipei 101 with restricted access and non-repeatable timing.

Strategic vantage mapping and real-time capture direction secured campaign-grade imagery aligned with global marketing deployment.

  • Selected as primary platform product visual for global promotion

  • Featured in editorial coverage including The New Yorker

  • Directed real-time photographer positioning under restricted access

  • Deployed across global streaming marketing surfaces at launch

Strategic Challenge

Live global stunt executed on Taipei 101 under restricted access, a single execution window, and no retake conditions — requiring anticipation of campaign-defining moments in real time.

This project reflects my approach to visual campaign coverage, anticipating moments and designing capture strategies that support global marketing narratives.

Real-Time Capture Direction

Taipei 101 Skyscraper Live — campaign documentation of high-rise exterior climb
Taipei 101 glass facade climb — visual campaign documentation for Skyscraper Live
Behind the scenes filming for Skyscraper Live campaign at Taipei 101
Netflix Skyscraper Live event stage and campaign presentation
Audience and fan engagement during Skyscraper Live campaign event
Outdoor campaign moment captured during Skyscraper Live Taipei 101
A person cleaning windows on a tall modern glass building, with flags of Taiwan and another flag with text.

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Live activation visual coverage strategy

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